Cisco Selling Business Outcomes

Course Description

The Business Outcomes Sales Approach Aligning Business Outcomes to the Customer Business Context Sales Opportunities and Outcomes across Industry Verticals Identifying Business Outcomes from Emerging Technology Cisco Solutions and Their Impact on Business Outcomes Sales Identifying Customer Decision Makers, Influencers, and Expectations Determining the Financial Returns of Business Outcomes Communicating the Business Outcomes Story to the Customer.

This one-day course, Cisco Selling Business Outcomes, enables individuals to:

  • Better understand the customer business context
  • Identify how technology solutions can be positioned to meet customer-defined needs or business outcomes
  • Generate increased opportunity pipeline, revenue and profit for Cisco and Channel Partners

The course prepares attendees for the Cisco Selling Business Outcomes (810-403) exam. 


Attendees should meet the following prerequisites:

  • Understand the basics of selling
  • Have a fundamental knowledge of Cisco’s technology solutions

Who Should Attend

Individuals in sales roles, including Account Managers, Sales Specialists and System Engineers within Cisco and its Channel Partner companies

Course Information

Length: 1 day

Format: Lecture

Delivery Method: Virtual / Onsite

Max. Capacity: 25

Learning Objectives

  • Explain the tenets, principles, and approach to business outcomes sales
  • Articulate the customer environment for purchasing and adopting technology solutions
  • Describe opportunities for revenue and customer impact across industry verticals
  • Identify key customer decision makers and influencers, and how to engage with them
  • Explain the financial drivers that impact business outcome sales
  • Prepare a customer focused action plan and business outcomes story